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Strong conceptual, writing and editing skills - plus years of experience successfully creating, writing and producing attention-grabbing work for a diverse universe of consumer and B2B clients - make me the ideal "go to guy" for any communications need.


I have nearly twenty years of experience successfully creating, writing and producing high-impact work for a wide universe of consumer and B2B clients including TV and radio spots, videos, print ads, direct mail, brochures and catalogues, outdoor boards, POP, newsletters, electronic newsletters, web site content, flash emails, CD-ROM programs, pr releases, editorial, and annual reports. Much of this experience was gained working for several Twin Cities advertising agencies such as Kamstra Commnunications, DBK&O, Blaisdell & Westlie (associate creative director) and my own shop, Gerber-Housewright (creative director), as well as the Creative Service Department of Andersen Windows and Doors. Among my many responsibilities was maintaining the quality of the agency's creative product, nurturing strong agency-client relationships, directing and supervising the work of employees as well as outside vendors, and making concise and informative presentations before groups large and small.



Hormel Foods, Famous Dave's, Applebee's Grill and Bar, California Institute of Technology, Guthrie Theatre, Northrup Auditorium, Minnesota Dance Theater, HealthEast, United Healthcare, VISA, National City Bank, American National Bank, Anchor Bank, First Bank, Green Tree Financial, Tony's Pizza, Meyer Cookware, SUPERAMERICA, Chilly Willee Frozen Soft Drink, Treasure Island Casinos, Lund American Boats, Mills Fleet Farm, Minolta Copiers, Golddiggers, General Casualty Insurance, National Guardian Life Insurance, American Hardware Mutual Life Insurance, Garden of Eden, Grizzly Gear, Dial LAWYERS, Schwan's Foods, Outdoor News, Starkey Hearing Aids, Miracle-Ear Hearing Aids, Schneiderman's Furniture, Polaris ATV's, WMIN-AM Radio, KTWN-FM Radio, President Homes, Counselor Realty, The Stool Store, Chef Space, eBody.com, Andersen Windows and Doors, Hampshire Labs.


Federal Express, 3M, Champion Batteries, Northrup King, ECOLAB, Andersen Windows and Doors, ADC Magnetic Controls, LTC Network Insurance, McGlynn Bakeries, JB Wholesalers, Rosemount Furniture, Kimberly-Clark, Kings Delight Chicken, Josten's Rings, Staveley Weighing, Northland Insurance, Thermo King, GNB, Automatic Products, Medtronic, Pharmacia Deltec, Minnetonka Medical, Ergotron, Impact Mailing and Fulfillment, Delphax Industries, CAE Vanguard, Inc., Larson Juhl, Minnesota Diversified Products, DAHL & Associates, Minnesota Grains, Food Producers International, Owens Corporation, Total Export, Inc., Orion Consulting, Inc., Jon Q. Wright Wildlife Art, Universal Hospital Systems, DAVISCO International, Laukka Development, Soybean Growers of America, Suttle.


Como Zoo, Partnership for a Drug-Free America, Children's Heart Fund, United Way.


I have honed my research, interviewing, writing and editing skills while working as a news and sports reporter for the Minneapolis Tribune, Albert Lea (MN) Evening Tribune and the Grand Forks (ND) Herald. I covered government and crime (sometimes simultaneously), agriculture, healthcare, and business, as wellas amateur and professionals sporfts. My most recent articles have appeared in publications such as Format Magazine, ADWEEK, Crimespree Magazine and The History Channel Magazine.


I've taught basic novel-writing courses at the University of Minnesota as well as the Loft Literary Center in Minneapolis.


CLIO, One Show (Art & Copy, New York), The Show (Advertising Federation of Minnesota), Silver Microphone (Local/Regional Radio Awards), Telly (Local/Regional TV Awards), Oliver (Minnesota B/PAA), Pro-Comm (National B/PAA), ACE (New York B/PAA), IABC (International Association of Business Communicators), ARC (Midwest Direct Marketing Association), ECHO (International Direct Marketing Association), and NAMA (National Agricultural Marketing Association). Featured in ADWEEK, Archive and ADS magazines.

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